Outlier

Selected Work

Profile

Outlier is the independent design studio of Oliver Deans, specialising in brand identity, artwork and marketing collateral. With a deep admiration of the functional and utilitarian heritage of design, he prides himself on a systematic and research-based approach that results in work built to last.

Selected Clients

Partisan Records
Show and Tell
!K7 Music
Strut Records
LAB Records
Cara Bendon Brand Consultancy
Vucko

Waymark Archive

Oliver is also the founder of Waymark Archive, a design research project dedicated to documenting and celebrating the waymarks found across the UK’s footpaths, trails and historic rights of way. ‘Waymarks’, the book will be published in 2026 by Collect Books.

waymarkarchive.com
@waymark.archive